Design That Speaks Dog

    Our relationship with our dogs are among our most meaningful. They’re at our side through it all, as close to us as our best friends and family.

    At Woof, we take care of these special relationships by helping dogs live healthier lives and by making it easy to care for them - with enriching toys, hand-crafted treats, and design that takes a dog’s point of view.

    We take the work out of dog care to make time for the important things: zoomies, kisses, and lots (and lots) of belly rubs.

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    What’s Inside

    • WOOF Pupsicle Toy: A thoughtfully designed interactive toy with slots to capture drool, preventing mess while keeping your pup entertained.
    • Refill Pops : Ready-to-use, flavorful treats made with wholesome ingredients such as chicken plasma, peanut butter, tapioca starch, beef tallow, date syrup, glycerin, lecithin, beef gelatin, and blueberry powder.
    • Reusable Silicone Mold: Freeze homemade treat mixtures (like broth, yogurt, peanut butter, or wet food)—flexible, easy to clean, and eco-friendly.
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    The UltimateDistraction Pack

    The Ultimate Distraction Pack from Woof combines two of their most-loved enrichment toys—the Pupsicle and the BullySafe—providing a dynamic duo to keep your pup entertained and mentally stimulated, anytime and anywhere.

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    • 1. Fi11

      Unscrew, open, and drop in a treat!

    • 2. Feed

      Drop in a treat for 30+ minutes of dog play

    • 3.Repeat

      Open again, rinse, & repeat!

      • Long Lasting

        20+ minutes of amazing enrichment

      • Superfood Refills

        For full body wellness

      • Healthier Play

        Dog distraction with benefits

      • Vet-Recommended

        Functional nutrition that experts trust

        The Pupsicle

         (5550 Reviews)

        The Pupsicle from Woof is a fun, durable, and easy-to-clean treat toy designed to keep your pup entertained and mentally stimulated for over 30 minutes per treat. Crafted from non-toxic, BPA- and phthalate-free natural rubber, it’s built for safety and longevity—and brings peace and quiet to playtime. Whether you use store-bought refill pops or your own DIY recipes, this toy is a win-win for happy dogs and relaxed owners.

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        Questions?

        How does the Pupsicle Work?

        The Pupsicle unscrews in the middle, making it super easy to fill, clean, and use as a dog distraction. Fill it with long-lasting Pops or even pre-freeze treats to use later when you need them!

        Is the Pupsicle messy?

        We’ve put a lot of work into making the cleanest treat toy out there, especially given that a dog will lick at it for 30 minutes or more! Slots on the top prevent drool from pooling, there are no holes on the bottom for liquid to leak out. Its weighted technology is designed to reduce spills and slobber. All in all, it’s about as clean a toy as it gets!

        How do I freeze treats?

        Since the Pupsicle opens in the middle, you can pre-freeze treats for when you need them later! Our Treat Tray makes it easy— just scoop in your favorite recipe (wet food, yogurt, etc.), put it in the freezer, and you’ll be good to go!

        What makes Pupsicle Refill Pops special?

        Pops are our longest-lasting treat for the Pupsicle. They last 2-3x longer than regular frozen treats. They’re made in the USA from 10 wholesome ingredients, don’t require refrigeration, and are pre-made to save you the kitchen cleanup.

        How do I use the BullySafe?

        Unscrew the end, drop in a bully stick or other chew, and twist it back closed for safer, extended playtime!

        How does the BullySafe make chewtime longer?

        Dogs can swallow bully sticks and chews when they’re only half-finished! The BullySafe extends chewtime by making sure your dog doesn’t swallow their treat until there’s only a small end left.

        What is the BullySafe made of?

        The BullySafe is made of durable, non-toxic nylon to stand up to tough power chewers.

        Does the BullySafe work with all sizes of Bully Sticks?

        Yes, the BullySafe is designed to work with a great range of chews and works perfectly with all Woof Bully Sticks. It can accommodate bully sticks as thin as a marker up to jumbo chews.

        Can I leave my dog alone with the Pupsicle?

        Pupsicles are designed to be amazing, durable toys, but no toy is indestructible. Always supervise your dog with toys, especially with big chewers. If you have additional questions about safe play, please consult your vet!